Offering the option to make contributions online is a great way to garner funding without little to no solicitation. Online recruitment of donors also grows your donor pool equating to new prospects for future donations.
Increase Campaign Contributions
A secure and streamlined process that is detailed to support the guidelines of political contributions encourages potential givers to donate their funds online. Also, because the contribution is made via credit or debit card the transaction takes place immediately so contributors know their money has reached your campaign. Many donors like to donate to your campaign via PayPal because it's quick and easy. Campaign 2.0 can be fully integrated with your PayPal Account.
Extend the Reach of your Fundraising
There is large demographic that remains largely untapped for campaign fundraising. 18-34 year olds spend most of their time on the Internet and due to their familiarity with it are more likely to donate online. As time goes on it will become more and more important every year to offer online contributions.